Most websites don't fail dramatically. They quietly leak customers, week after week, in ways the owner never sees. If your enquiries feel lower than they should be, run through this checklist. Any one of these is enough to lose a sale.
1. It Takes Longer Than 3 Seconds to Load
Google research shows the probability of a visitor bouncing rises 32% as page load time goes from 1 to 3 seconds — and 90% by 5 seconds. If your homepage feels slow to you, it feels catastrophic to a first-time visitor on 4G.
2. It's Not Mobile-Friendly
More than 60% of local searches happen on a phone. If a visitor has to pinch, zoom, or scroll sideways, they leave. Google also uses mobile experience as a primary ranking factor.
3. Your Phone Number Isn't Obvious
Local service customers usually want to call. If your number isn't in the header, tap-to-dial on mobile, and repeated in the footer, you're losing calls to the competitor who made it easier.
4. The Homepage Doesn't Say What You Do
A visitor should know what you offer, who it's for, and where you operate within five seconds of landing on your homepage. Clever taglines with no context confuse people — clarity always beats cleverness.
5. It Looks Like It's From 2015
Design trends shift constantly. A site that looks dated makes visitors question whether you're still in business — or whether you care about quality.
6. There Are No Real Testimonials
Generic quotes with no name or photo feel invented. Real reviews with a first name, location, and ideally a photo build trust in seconds.
7. The Contact Form Is Broken or Buried
Test your form monthly. You'd be surprised how many businesses discover their contact form has been failing silently for weeks.
8. There's No Clear Call to Action
Every page should tell the visitor what to do next: book, call, get a quote, view examples. A page that ends without a next step ends the visit.
9. You Rank for Nothing on Google
Search your services + your town. If competitors show up and you don't, your SEO isn't just weak — it's actively feeding them your customers.
10. It Hasn't Been Updated in a Year
Old blog posts, outdated pricing, expired opening hours — every stale detail makes visitors doubt whether anything else on the site is accurate.
Not sure how yours stacks up?
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